The Remote Bait-and-Switch: Why False Flexibility is Destroying Employer Branding
📅 21.07.2026 👤 Selina Michelle Stoffer 🕐 4-6 Minuten
In the current talent market, “Remote” has become the ultimate marketing lure. However, a growing number of companies are advertising remote roles that are, in practice, hybrid or fully on-site. This “Bait-and-Switch” strategy is not just a recruiting failure, it is a catastrophic breach of trust that permanently damages an employer’s brand authority.
(more…)The Remote Bait-and-Switch: Why False Flexibility is Destroying Employer Branding
📅 21.07.2026 👤 Selina Michelle Stoffer 🕐 4-6 Minuten
In the current talent market, “Remote” has become the ultimate marketing lure. However, a growing number of companies are advertising remote roles that are, in practice, hybrid or fully on-site. This “Bait-and-Switch” strategy is not just a recruiting failure, it is a catastrophic breach of trust that permanently damages an employer’s brand authority.
(more…)